Branding Services
Our Approach
We don’t believe in rushing to visuals or chasing trends.
Every service is built on a structured, facilitated process that helps translate who you truly are into a clear, usable brand system that supports decision-making, marketing, and growth without losing integrity.
We believe in branding designed to reduce overwhelm and not add to it.
Who We Work With
By The Water Studio is best suited for:
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Wellness entrepreneurs and service-based founders
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Business owners who value clarity, depth, and intention
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Clients who want strategy before aesthetics
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Brands ready to move beyond DIY and into longevity
If you’re looking for fast trends or surface-level design, we may not be the right fit. And that’s okay.
Brand Strategy
The foundation for everything that follows. Brand strategy lays the groundwork for messaging, marketing, and decision-making. Through a facilitated, methodical process, we help define your brand’s essence, positioning, and direction so you’re no longer guessing as you grow.
Ideal for wellness entrepreneurs preparing for a rebrand, growth phase, or deeper alignment.
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Visual Identity Design
A visual language built on meaning, not trends. Visual identity design translates your strategy into a cohesive visual system (logo, color, typography, and supporting elements) that works across every touchpoint. This is a system designed for clarity, consistency, and longevity.
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Social Media Content Strategy
Available June 2026.
This service establishes a strategic, brand-aligned framework for social media to help you define what to say, how to show up, and how to stay consistent without burnout.
Designed for founders who want thoughtful visibility, not constant noise.
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Web Design
A digital presence that reflects your brand and connects with your audience. We design websites that integrate brand, structure, and user experience to create a clear path for your audience and a site you can confidently maintain as you grow.
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Why By The Water Studio
Clients come to us for:
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A calm, structured process that reduces anxiety
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Clear deliverables they can actually use
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Strategy-led design, not guesswork
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Brands that feel grounded, human, and sustainable
Our work supports growth without asking you to perform, overextend, or dilute who you are.
Frequently Asked Questions
Do I need brand strategy before visual identity, social media, or web design?
Yes. Strategy ensures every decision is intentional and aligned.
Can I book services separately?
Yes. Services can be engaged individually or as part of a phased process.
Do you work with clients outside wellness?
Our primary focus is wellness and service-based businesses, though we selectively work with clients outside the wellness industry when the fit is strong and the work benefits from our strategy-led approach.